ASDA has announced the debut of colleague eVouchers.
ASDA has launched evouchers for its “Asda Stars” colleague incentive and recognition program. Since 2013, employee engagement consultants River have designed and administered Asda Stars, a website and mobile app that allows employees to earn incentives and nominate one other for recognition.
Colleagues can redeem the evouchers on Asda Stars and spend them in store with their colleague discount card, which they earn by getting Star points from managers or participating in adhoc incentives. The project was created to improve the incentive experience for the retailer’s 150,000 employees, and it has received over £33,000 in redemptions since its inception in mid-October.
“We are happy with the feedback from stores since the debut of evouchers,” ASDA Reward Manager Angela Woodward said. Managers now have a mechanism to award teams instantaneously, and colleagues can readily redeem these benefits, which will have a significant impact on colleague engagement.”
The Asda Stars program now has over 70,000 ASDA colleagues registered – more than 20,000 more than the original annual objective – and it’s still growing. There has been a 365 percent increase in active participants since the launch of the mobile app in 2016.
“The arrival of evouchers will transform the shape of walmartone asda Stars,” River CEO Phil Dunk stated. Earning and redeeming incentives is only one aspect of any engagement program, but enhancing this experience to make it rapid, simple, and seamless ensures that rewards don’t take away from the thrill of being recognized by a manager or peer. Finally, we want ASDA’s appreciation culture to be as open as possible, and this surely helps.”
River is an employee engagement expert business whose aim is to help clients, their customers, and their employees have better days at work.
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